Privacy Policy

Last Updated: January 2026

AAA Central ("we," "us," "our," or "Company") operates aaacentral.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. By accessing and using aaacentral.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

• Personal Data: Name, email address, telephone number, and other information you voluntarily provide when signing up for newsletters or contacting us.
• Technical Data: IP address, browser type, operating system, and device identifiers.
• Cookies: Information stored through cookies and similar tracking technologies.
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing behaviour.
• Location Data: General geographic location information (not precise GPS data) based on IP address.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Website and our services.
• To track affiliate referrals and commissions from casino partners.
• To conduct analytics and generate insights about Website usage and performance.
• To send promotional emails and newsletters (with your consent).
• To respond to your inquiries and customer support requests.
• To comply with legal obligations and enforce our Terms of Service.
• To prevent fraudulent activity and protect Website security.

Cookie Policy

We use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that allow us to remember your preferences and track activity.

Types of Cookies We Use:

• Essential Cookies: Required for basic Website functionality.
• Analytics Cookies: Track user behaviour and Website performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor referrals to casino partners and track commission-eligible activity.
• Marketing Cookies: Deliver personalized advertising and promotional content.

Opt-Out Options: You can control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to delete cookies or block them. Please note that disabling cookies may affect Website functionality. You may also opt out of analytics tracking by using browser extensions or by adjusting your preferences in our cookie consent banner.

Third-Party Links

Our Website contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing personal information or engaging with their services.

When you click a link to a casino or third-party site, you leave aaacentral.co.uk and enter their domain. Any personal data you submit to these external sites is governed by their privacy policies, not ours.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a portable, machine-readable format.
• Right to Object: Opt out of marketing communications and certain data processing activities.
• Right to Lodge a Complaint: Contact the UK Information Commissioner's Office (ICO) if you believe your rights have been violated.

If you are located outside the UK or EU, your privacy rights may be governed by your local jurisdiction's applicable laws.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected or as required by law.

• Account Data: Retained for the duration of your use of our services and for up to 3 years after account closure.
• Affiliate Tracking Data: Retained for the duration of affiliate relationships and 7 years for accounting and tax purposes.
• Analytics Data: Typically retained for 26 months.
• Email Lists: Retained until you unsubscribe or request deletion.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

We will respond to your inquiry within 30 days. If you are unsatisfied with our response, you may lodge a formal complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy applies to aaacentral.co.uk and was last updated in January 2026. We may update this policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date above.